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Finding Your Ideal Customer

Finding Your Ideal Customer

One of the cornerstones of any business is knowing who your Ideal Customer or Ideal Client is. First thing’s first though – and it’s so, so important! You aren’t a business without customers…… I work with lots of women who started a hobby...
Hashtag Headache

Hashtag Headache

While hashtags are a relatively new buzzword over the last decade, it’s a word that most of us use frequently – even if just #ironically. So we’ve all heard of hashtags but what the actual heck are they and how can they help in business? First, let’s take...
Building a Facebook Group

Building a Facebook Group

One of the easiest ways to boost engagement, build a following and become a thought leader or influencer in your market is by creating a Facebook group.   Why? A Facebook group serves as a communication channel between you and an ever-growing community of...