Understanding Your Website SEO

Written by Roxy Rhodes

Published on 4 Apr, 2022

SEO stands for “Search Engine Optimization.”

In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business on Google and other search engines.

The better visibility your pages have in search results, the more likely you are to attract prospective and existing customers to your business.

Here are a few ways you can improve your SEO to boost your business


Research keywords and know where to use them.

With SEO optimisation, there is nothing worse than using the wrong keywords, keywords that are ambiguous and misleading and keywords that are ineffective. The choice of keywords greatly dictates the traffic flow to the site thus creating the desired SEO ranking.

Potential customers may not be able to find your website if connective keywords are not used. Also using keywords that are deemed popular but have no connection to the material featured on the site will pose problems as the visitors will eventually catch on to the ploy and can even take action against the site.


Know how to use internal links

Internal links to enhance interest in a site is definitely worth the effort. Internal links are considered anchor text that should ideally be created using important keywords.

If the words in the internal links correspond with those of the home page then the Google search will place a higher ranking rate which will then enhance the search result for the prospects.

Avoid using the term “click here”. Although it effectively informs the viewer of where to go for further information, it would be more enticing to use actual keywords that are connective to the material about to be viewed.

This would definitely increase the possibility of the viewer deciding to venture further into the site, especially if the words chosen are attention grabbing.



Make search-friendly URLs

Creating search-friendly URLs is important to ensuring the right viewers are directed to a particular site for the information they are seeking. Facilitating this in the simplest way without too many complicated processes is important.

Friendly URLs can be the best and quickest way to improve the usability of search-friendly sites. However, it also entails a lot of fine-tuning and corrective exercises to ensure the best results are forthcoming. Ideally, the URLs should contain the relevant connective information in a concise manner while still being able to deliver the gist of what the eventual content is going to be about.

Providing useful information as part of the URL would be an advantage as it would ensure the further exploration of the particular site.

Friendly URLs should ideally also work well for search engines to ensure that it is picked up by the various detection tools to be featured accordingly. Besides being easy to detect it should also be easy to remember as a whole host of people pass this information through a variety of less than audibly and visually acceptable ways.


Use Image Descriptions

Using images will definitely contribute positively to the traffic movement towards a particular site.

Adding descriptions to any image uploaded improves SEO optimisation.

Otherwise known as alt tags the purpose of the image descriptions is to help the search engine understand the contents of the images and their related matter which is designed to contribute in a complimenting capacity to the write-up material.


Make sure you have good content

Good and relevant content that is ever-changing to adapt to the current needs of the viewing public is very important to the site staying competitive.

When the material posted is left undisturbed for long periods of time the significant drop in interest will be reflected in the loss of traffic to the site, eventually rendering the site almost redundant.

When this happens it will probably be an uphill battle to get back to the original position of good SEO ranking status. Help your SEO by:

Getting into the habit of regularly performing site reviews for all the content posted on the site. Ask yourself questions such as “is the material relevant to the current market needs”, “are there any industry changes that would cause the current material to be redundant”, “what is needed by those visiting the site” etc?

Blogging! Update old blogs and keep adding new, fresh ones that have internal links to the older ones.

Small changes are not enough for SEO improvement. Some of your content will need to be re-written!


Use Social Media and Technology

Lots of your website traffic can come from some form of social platform which also includes social media tools.

All of your social media bios should feature your website and there should be links all over your content to help Google’s SEO spiders crawl and build a web between all of your content!



As far as the concept of SEO goes – research and ask questions wherever you can and as much as possible. There are plugins such as Yoast and RankMath to help you on your WordPress websites and so many really easy to understand guides out there.

Roxy xx

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