Finding Your Ideal Customer

Finding Your Ideal Customer

One of the cornerstones of any business is knowing who your Ideal Customer or Ideal Client is. First thing’s first though – and it’s so, so important! You aren’t a business without customers…… I work with lots of women who started a hobby...
Hashtag Headache

Hashtag Headache

While hashtags are a relatively new buzzword over the last decade, it’s a word that most of us use frequently – even if just #ironically. So we’ve all heard of hashtags but what the actual heck are they and how can they help in business? First, let’s take...
Building a Facebook Group

Building a Facebook Group

One of the easiest ways to boost engagement, build a following and become a thought leader or influencer in your market is by creating a Facebook group.   Why? A Facebook group serves as a communication channel between you and an ever-growing community of...
Understanding Your Website SEO

Understanding Your Website SEO

SEO stands for “Search Engine Optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business on Google and other search engines. The better visibility your...